Film & Motion
Brand films, dome projections, ambient loops, and product reveals made for the space.
Physical brand experiences
Digital tools for live brand spaces.
Film, interaction, and content systems for B2B fairs and events.
Who we are
Digital and physical, built together.
Uncanny is a nine-person Belgian creative technology studio.
We combine 3D, motion, interactive software, AI, and fabrication in one team.
Our work appears at trade shows, festivals, showrooms, and product launches.
What we do
Spaces, objects, and characters that respond.
We make complex products easier to explain through film, interaction, and spatial storytelling.
How we work
From concept to on-site delivery.
Interactive Tools
Configurators, sales tools, AI experiences, and dashboards built for booth conditions.
3D & Visualisation
Real-time 3D, product visualisation, data animation, and spatial storytelling.
On-site Deployment
Installation support, content systems, screen management, and live issue handling.
CCR | CO2OLTEC Commercial Refrigeration
EuroShop 2026 · Dusseldorf
Digital content and tools for CCR's EuroShop booth.
What we built
Six linked experiences.
01
Brand film · 360° dome projection
Hero Dome Film
A 360° brand film for the booth dome, designed to surround visitors instead of playing on a standard screen.
02
Launch film · private reveal event
Ecore Reveal Film
A launch film for CCR's Ecore concept, shown to invited partners and press during EuroShop week.
03
Interactive sales tool · 3D navigation
Product Viewer
A live 3D sales tool for navigating CCR's product range during booth conversations.
04
Technical storytelling
Technology Corner
Display panels that made dense engineering content easier to scan and explain.
05
Looping motion · secondary screens
Ambient Screen Loop
Secondary screen loops that kept the booth active between demos and sales meetings.
06
Suspended LED volume · centrepiece
LED Cube
Content for a suspended LED cube, with each face working alone and as part of the full installation.
CCR · Hero Dome Film
360° projection built for the space.
The booth's flagship brand film was designed for a 360° dome projection surface. Uncanny wrote, directed, and produced the piece specifically for the dome — so the film surrounded visitors instead of playing like a conventional screen asset.
At a glance
Seven months of production for one booth system.
7
Months from strategy to install
6
Digital experiences spanning film, interaction, and display
400m²
Booth floor covered by one experience layer
5
Live days at EuroShop 2026, Dusseldorf
Legend Biotech | CAR-T Cell Therapy
Nerdland Festival 2025 & 2026
Become a Legend: a hands-on CAR-T therapy booth.
What we built
Seven linked deliverables.
01
Concept design · across the booth
Visual Style & Concept
A training-camp identity used across panels, screens, visitor materials, and the Celfie Scanner UI.
02
Motion design · 5 booth screens
Screen Animations
Five CAR-T explainers aligned with the physical panels, so visitors followed one sequence.
03
AI-powered · interactive installation
Celfie Scanner
An interactive station that turned a visitor selfie into a personalised super-cell portrait, built in-house with AI and Rive.
04
9×4m stand · assignment stations
Booth Experience
Panel walls, assignment stations, a cryo ball box, and five screens guiding the full route.
05
Print · 3,000 copies
Visitor Materials
A three-panel stickerbook, collectible stickers, and floor stickers tied to each station.
06
NL + EN · pre-festival campaign
Teaser Video
A short Dutch and English teaser introducing the booth before the festival.
07
Post-festival · social and client use
Aftermovie
A post-event film using Uncanny footage, client testimonials, and partner rushes.
Legend Biotech · Celfie Scanner
AI, Rive, and 2,047 celfies.
An interactive kiosk that turned a visitor selfie into a personalised super-cell portrait, built in-house by Uncanny using AI image generation and Rive animation.
The 2025 version ran on a third-party system. For 2026 we rebuilt it from scratch: a custom Electron app, a Rive animation layer for the UI and reveal sequence, AI portrait generation for the super-cell transformation, and a DNP thermal printer integration so visitors left with a printed celfie in hand.
At a glance
Two editions of an eight-step therapy experience.
2
Festival editions: Nerdland 2025 and 2026
6,192
Visitors to the Showcase Experience
2,047
Personalised celfies generated
8
Therapy steps translated into booth content
Why Uncanny
Artist-driven creative studio.
Artist-driven creative studio with the technical depth to build what it imagines.
Technology, creativity, and strategy stay connected from first idea to final delivery.
High-level strategy into effective deliverables across film, interaction, spatial content, and live systems.
Concept through on-site deployment keeps the same team involved through install and live operation.
